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Check out SWAT's BODYSHOP for details. Next 12 week program begins January 16th. Free informational meeting January 10th at 7:30. Non-members welcome.


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About Us

The South West Athletic Training & Fitness Club, S.W.A.T., opened doors on October 18, 2000. S.W.A.T. is a 22,000 square foot luxurious fitness club catering to singles, couples, and families desiring to lead a healthier lifestyle.


Increase your quality of life! Energize yourself! Don’t procrastinate – ask for your first free training session today so we can motivate and educate you to achieve your fitness goals!

Our Mission

To educate our members, staff, guests and community about the benefits of a healthier lifestyle.

What Our Costumers say

Fitness has always been a problem in a world that is filled with body shaming. That is when I figured out the presence of Swat Fitness Club, and now I always look beautiful and healthy.

Lizzie Thompson

With the help of Swat's fitness and yoga classes, I not only look fit, but I was also able to ward off depression. Thanks to SWAT Fitness Club.

Emma Velasquez

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Fit Bit

Fitness Marketing And Advertising

Construct an approach around consumer division with substantial objectives for staff members, gauge the performance of your technique, as well as regularly upgrade your techniques to account for brand-new information.

Find out exactly how customers are discovering you, by merely inquiring. Utilize your employee as well as those that operate the frontlines, talking with customers each day. Usage internet areas as well as studies to collect this details electronically.

Beginning by targeting a couple of wide sections, after that function from there to separate one of the most encouraging sections right into smaller sized pails. One valuable means to tighten your client sections is with making use of local business automation devices. “I utilize fitness marketing automation software program to sector my checklist and also trigger autoresponders and also e-mail projects,” describes Arnold Yoga, proprietor of Woman Warrior.

Right here are some ideas for doing your purchaser character job in-house, to take your advertising and fitness marketing accuracy to the following degree.

It’s especially real in health and wellness, where research studies have actually revealed the client life time worth (CLV) is mainly influenced by intent to repurchase, as well as purpose is favorably influenced with constant brand name picture, client service and also dedication.

Specify your optimal client.
Every organisation has celebrity clients, the ones that independently get greater than 10 various other consumers created. Job to recognize each of these customer characters. With sufficient information, you could begin to seek usual bonds in between these consumers, and also you could likewise compute a lot more exactly their worth to your health and wellness or health and fitness firm.

The faster you begin segmenting, the faster you obtain information back on the efficiency of your initiatives.

Obtain as much information as feasible.
It is very important to have as much information as feasible on your customer teams. This includes their area, age, sex, ethnic culture, acquiring patterns, choices and also habits. You would like to know that these individuals are, as well as just how they made their buy from you and also exactly what they purchased.

Implementation is crucial.
Great deals of firms take on consumer division theoretically, however after that do not transform their methods in any type of purposeful means. Performing on the information you have actually gathered on various consumer sectors is just what divides the wheat from the chaff.

While the procedure of establishing fitness and health customer identities could be contracted out, to truly recognize them, implies to discover them.

Beginning wide after that advance.
The variety of possible sections amongst customers is countless. You’re never ever mosting likely to flawlessly damage down your consumer base right into distinct, completely targeted teams. It’s much better to begin with extremely wide division compared to it is to decrease the bunny opening of countless class.

Make certain the fish allows sufficient.
It entails looking into that sector, producing customized web content, as well as acquiring marketing area in the media that section takes in. It includes investigating that section, developing customized material, and also getting marketing area in the media that sector eats. Also if you uncover that a particular sector will certainly react well to your advertising, it’s not efficient to target them if they will not produce sufficient revenue for your firm to warrant the expenses.

Equally as crucial, this client understanding assists you to customize your fitness marketing to ensure that it is preferably matched to get in touch with your target customers. The even more you could separate possible customers right into understandable sectors, the a lot more reliable you will certainly go to transforming advertising and marketing bucks right into sales. Producing characters for your most significant sectors could aid you create on-target blog site short articles, efficient e-mail advertising and marketing projects, and also various other marketing and advertising.

She is able to sector her target market as well as reach them with the best project. As soon as the project is developed, it simply functions., she is able to sector her target market and also reach them with the ideal project.

An increase of brand-new mobile as well as social information factors permits today’s marketing experts to pierce down right into a further account of their possible purchasers. As well as it’s a great deal even more affordable to target a particular target market compared to it is to blast your message to every person and afterwards wish your optimal customers hear it. These “purchaser identities” assistance disclose just what it has to do with your purchasers that drives them to earn the acquiring choices they do.

As soon as you recognize that your perfect consumers are, you could much better target your advertising and fitness marketing to include to their rankings. You could much better target your advertising and marketing to include to their rankings as soon as you recognize that your suitable consumers are. This consists of pushing existing consumers right into signing up with the rankings of hefty customers, as well as targeting leads to particularly get to individuals that profile as celebrity clients.

Top 5 Things That Only Gym Junkies Will Understand

Going to the gym is not always fun. There are a lot of things that people have to face in a gym who go on a regular basis. Some of them are good, and some of them are bad, but all of them are fun. So here are some of the things that people who go to the regularly will totally relate to.

The guy who wants to own the whole gym:

In every gym, there is always one guy who wants to own the gym. Don’t get my point? He places his bottle on one equipment, his towel on the other but works out on a different one. You will not believe it, but these type of men do exist. The worst part is that you cannot go and talk to someone you don’t know and ask them to take all their stuff. You are shy, or you are scared. But for some reason, it is hard to tell a stranger to have some gym manners.

That guy who is always into encroachment:

Ok, the guys who are well-built are the ones who always do this. They will not let you live in peace. You simply leave the machine you were working on to take a break, and you will be back only to see this guy using your machine. You take a break to fill your bottle, and the guy will take your place. You reserve a place to take some rest the guy is again there behind you. You cannot even face the guy because he is too big and strong to be questioned. This can be too hard to handle especially if you are a beginner.

That unbearable stench:

This is probably the worst part of going to the gym. The most important rule of working out is to sweat out as much as possible. But that doesn’t come without a bad odor. You will never be able to spot that one guy who smells like a hog. You curst he person under your breath and continue to work out, but you will never know if the person is you. You barely get to notice your own odor.

Texting and music and whatnot:


These are the most common type of people you will find in the gym. These guys do everything apart from exercising. You can find people listening to loud music but never work out, they endlessly text a work hour and leave the place tired, and few other take this to yet another level. The guy is too good at socializing, and he will talk so much that he will never let you work out.


These are the ones who do not know how to use a piece of equipment. They try all other funny poses except for the right one. This can be so frustrating if you are too particular about gym workouts and the machines in there. You feel like kicking the person out, but you probably can’t do it.

Things You Should Avoid Doing In A Gym

If you are planning to go the gym or if you are already into one, there are few things that you must always remember. These points will increase the quality of your workout sessions and will not have ill-effects on you. Yes, you read it right. Going to the gym on a regular basis but if you do not follow certain things there are good chances that you might end up will health issues. So with no further delay, let us get to the things that you must avoid doing in a gym.

Do not forget to warm-up first:

You are not supposed to begin your work out session without having a warm-up routine. These warm-up routines are expected to dynamic. At the same time, do not spend a lot of time to warm up your body. As a gym person, you are expected to know the ideal quantum. Do not overstrain yourself to an extent where warm-up becomes your exercise routines. In any case, warm up is a must, it relaxes your muscles and makes them flexible.

Do not work out after eating:

Most exercise habits are to be done when you are on an empty stomach or at least when your belly is not full. Working out after a full meal is not a healthy habit. It might either collapse your system or cause to you throw up quickly. Also, the effect of working out stays and you get to enjoy the benefits of working out only when you do it before having food. So do get into a workout with a full belly. Rely on a liquid diet to meet your energy requirements.

Do not step in without a plan:

If you are hitting the gym during the weekends or if you are planning to stay a little longer, you are expected to step in with a plan. Of course, there are trainers at the gym to assist you but you know what your goal is and you are expected to plan accordingly. You are not supposed to rely completely on the trainer, and there are many people he might have to handle many people on one go, and he is probably not your personal trainer as well.

Do not be tough on yourself:

If you are a beginner, we understand that your new found gym interests are bubbling and brimming but still go easy on yourself for the first few days. Take one equipment at a time and do not walk straight to dumbbells or other tough machines. Increase the usage gradually so you will not realize the difficulty of working out. Also when you are weightlifting make sure you have a trainer to assist you, do not do it alone.

Don’t pretend as you know it all:

Do not hesitate to ask people around if you do not know something. If not your co-trainee, you can at least approach the trainers present there. Remember they are employed there only to help you out. When your query is genuine, or you need their assistance with regard to any work out tip or accessing a machine, you can always feel free to ask them.

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