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About Us

The South West Athletic Training & Fitness Club, S.W.A.T., opened doors on October 18, 2000. S.W.A.T. is a 22,000 square foot luxurious fitness club catering to singles, couples, and families desiring to lead a healthier lifestyle.


Increase your quality of life! Energize yourself! Don’t procrastinate – ask for your first free training session today so we can motivate and educate you to achieve your fitness goals!

Our Mission

To educate our members, staff, guests and community about the benefits of a healthier lifestyle.

What Our Costumers say

Fitness has always been a problem in a world that is filled with body shaming. That is when I figured out the presence of Swat Fitness Club, and now I always look beautiful and healthy.

Lizzie Thompson

With the help of Swat's fitness and yoga classes, I not only look fit, but I was also able to ward off depression. Thanks to SWAT Fitness Club.

Emma Velasquez

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Fitness Marketing

Fitness Marketing

In a sector where success is seldom seen, would not you want the advantage of more than 35 years of gym possession, advertising, as well as monitoring behind you? Jesse Grillo Marketing’s experts are educated to determine the locations where your wellness club requires improvement as well as to assist you do well. By using Premier Health and fitness Advertising and marketing’s qualified specialists, you obtain years of industry experience in an issue of days.

Producing a Fitness Advertising Plan and Establishing a System
In today’s ultra affordable health and wellness club sector, the number of new gym is swiftly raising, however the number of individuals joining wellness clubs is not. This is why you need an edge over your competitors to promptly appeal to the possible brand-new participant, along with boost all other potential choices for earnings. That’s where Premier Physical fitness Advertising’s health and wellness club professionals go into the image.

Is your gym lacking:

New member sales?
Personal training revenue?
An expertly run and dynamic front workdesk?
Subscription retention?
Internal revenue centers?
Retail revenue?
Corporate health cares?
If you responded to “yes” to any one of these inquiries, our gym seeking advice from solutions could assist.

Did you know that an ordinary gym should be producing at the very least $15,000 monthly in individual training?

With the spread of large, low-priced box clubs, health clubs are required to earn even more loan from existing participants. Through Premier Health and fitness Advertising’s gym consulting services, we will analyze all elements of your club, fully, to give you the edge called for to run a successful gym. Let our health club experts take a few minutes of your time, as well as figure out exactly how years of understanding from experimentation in our very own health and wellness clubs could aid you accomplish your goals. Don’t hesitate to provide us a telephone call or send an e-mail.

Making Use Of Premier Health and fitness Advertising and marketing’s Consulting Solutions
Through years of gym consulting, marketing, and promotion experience, Premier Health and fitness Advertising and marketing has actually developed lots of critical approaches to take your health club to the top of the market in profit, subscription sales, as well as member retention. The complying with are examples of tried and tested methods that Premier Health and fitness Marketing specialists make use of to improve your health club’s bottom line:

If a new club opens down the street and pulls 30 percent of your membership far from you, which is the average in our market, are you producing sufficient money in-house via earnings centers to weather the tornado?

These approaches are straightforward as well as effective, which is the trick. Once you have executed these systems, their shown record will work to enhance your club’s capital.

Take the needed as well as crucial steps to protect the financial health and wellness of your club both today and tomorrow. Allow Premier Physical fitness Advertising and marketing give you and your center the personal attention required to really enhance every facet of your health club. We look forward to working with you as well as transforming your club into an effective moneymaker!

Similar to any type of successful business, the trick is having systems in the area that cause make money. By having the appropriate systems in position, you could turn an average front workdesk person right into a 5-star subscription salesperson. Your individual instructors can go from offering cost-free sessions to all new participants to advertising individual training sessions to 70 percent of every new member they see.

Show you how to raise your personal instructor marketing programs to generate $10,000 to more than $15,000 each month in gross sales.
Supply daily, weekly, and month-to-month monitoring of your current progress and continued success.
Produce a detailed operations guidebook for each aspect of your facility.
Examine your health and wellness club’s toughness as well as weaknesses.
Establish a calculated health club advertising and marketing plan to finest suit not only your gym yet likewise your market.
Place your staff via a comprehensive sales training program.
Instruct you and your personnel one of the most efficient means to run your club’s everyday operations.
Direct you on membership retention programs to maintain your membership base constant.
Program you the best ways to develop a dynamic individual fitness instructor advertising program to successfully offer personal training within your facility over the long-term.
Show you ways to implement tried and tested advertising and marketing techniques such as direct-mail advertising, lead boxes, telemarketing, and radio and TELEVISION marketing.
Develop a referral system that maintains potential customers going through YOUR front door as opposed to your rivals.
Premier Health and fitness Advertising will show you the best ways to make all facets of your business produce more than you have actually ever before seen before with a 30-DAY REFUND WARRANTY.

Thank you for your rate of interest in our Gym and Health And Wellness Club Marketing, Promo, and Consulting programs!

As a previous hands-on fitness club owner, I was directly associated with really effective, extremely aggressive health and fitness marketing and promotion advocate greater than ten years. I not only know what jobs as well as exactly what does not, but possibly much more notably, I see whatever from a gym proprietor’s viewpoint.

I will personally review your Club Profile Type as well as get in touch with you right now.

Normally, our health and fitness promos balance greater than $45,000 weekly in gross sales from brand-new participants that would have or else never entered your center. Our gym promos are particularly made to elevate your EFT base which relates to a significantly higher positive capital and a higher level of monetary security in your wellness club or gym.

I best regards welcome you to contact me by telephone, e-mail, or just by finishing and submitting our on the internet Club Account Type. Your completed Club Profile Kind will certainly allow me to examine not only the requirements of your gym but additionally the development potential of your subscription. Additionally, it will supply me with the needed data to identify which of our Marketing as well as Promotion projects would give the highest possible roi. You can additionally view all of our Health And Fitness Marketing and Promo alternatives to read more about exactly what we do and how we do it. Our Advertising and marketing as well as Promo campaigns are created specifically for the private business dynamics in order to make the most of the outcomes.

In today’s ultra affordable health and wellness club sector, the number of brand-new health and wellness clubs is quickly raising, however the number of individuals signing up with health and wellness clubs is not. With the spread of big, low-priced box clubs, health and wellness clubs are required to make more cash from present participants. Via Premier Physical fitness Advertising’s wellness club seeking advice from solutions, we will certainly assess all elements of your club, from A to Z, to provide you the edge required to operate an effective wellness club. Let our health club specialists take a few mins of your time, and locate out exactly how years of knowledge from test and a mistake in our own health and wellness clubs can aid you achieve your objectives. Your completed Club Account Type will permit me to evaluate not just the needs of your wellness club yet also the development possibility of your membership.

That’s why I recognize the significance of positive cash flow– and why Jesse Grillo Advertising will certainly progress all loan needed to start a gym advertising project!

Our Advertising and Promotion systems include a full range of effective, time-proven, and success-driven fitness marketing methods causing dynamic and highly lucrative membership drives. Our methodology consists of yet is not limited to telemarketing, straight mail, radio, television, and corporate memberships. We essentially assault and also saturate your market, both business and property, leaving no stone unturned.

Jesse Grillo Marketing is a full solution Fitness Advertising and marketing, Promotion, as well as Consulting Firm for health clubs and health clubs. As an outcome, we happily preserve an extensive list of extremely completely satisfied Clients and Referrals for which we have produced absolutely stellar results for their wellness club or health club.

We Spoke with Jesse Grillo about Fitness Marketing!

Jesse Grillo

Bring into play the abilities as well as experience of its stable of experienced physical fitness organisation trains, Jesse Grillo continuously seeks to aid its clients expand as both fitness instructors and entrepreneur. In this ongoing mission, the company supplies customers a wide away of service services and products.

Jesse Grillo has become the globe’s most trusted resource of product or services for health and fitness professionals. With a business model unlike other, Jesse Grillo is able to supply ‘best methods’ to their customers via the various brand names that compose the Jesse Grillo Family of Firms.

Beyond working as the moms and dad company to these specialized brands, Jesse Grillo has actually left an indelible mark on the world of physical fitness through its revolutionary technique to dealing with personal trainers’ company issues and executing systems for lasting success. The business has worked closely with many health and fitness specialists throughout the world, changing their lives as well as businesses in the process.

Jesse Grillo started with an online marketing model, offering business products and mentoring solutions to business individual fitness instructors. Today, the company acts as the management business for many brand names within the fitness sector.

Company Coaching Services

Organisation Coaching Products

Free Online as well as Email Information

Companion Solutions (such as site layout, client administration software services, insurance as well as more

Live Events

Individual Training Skill-Building Info Products

Online Membership Groups

As well as a lot more!

‘Niceness’ is remaining in the comfort area, avoiding positive objection, postponing attending to issues, and providing partial, unchallenging responses. ‘Generosity’ is exterior of the convenience zone, testing and enhancing staminas, addressing problems without delay, as well as providing the unbiased comments which is essential in order to be successful. Leaders and Coaches have the critical responsibility to our Group and Partners to see and inform them exactly what others cannot or will not.

Put simply– we supply tools and sources for physical fitness specialists to construct their organisations. Anyone that has an interest in turning a passion for health and fitness into a profession, a sideline, or a growing business can find help within the Jesse Grillo Company of brand names.

‘Compassion’ is outside of the comfort zone, testing as well as magnifying staminas, attending to problems immediately, and also providing the unbiased feedback which is essential in order to be successful. Leaders and Coaches have the crucial obligation to our Group and Partners to see and tell them exactly what others can’t or won’t.

Core values are considered as the significance of company society and the speech of a business’s individuality. At Health And Fitness Consulting Team, we identify that our values are fundamental to the decision-making of the company and our resulting success.

Reliability suggests strong character and a constant characteristic of very appreciated and successful people both in service and life. Not only do we hold our workers to the highest standard of reliability as well as accountability, but we see to it that our company is held to that very same standard in the job we do with our clients.

Given that beginning operations in 2005, Jesse Grillo has spearheaded the art of ‘partnership building’ with every person entailed– from customers, consumers, and companions to vendors as well as staff, recognizing them all as a component of the Jesse Grillo Group. That’s since we understand that each of those groups plays a crucial function in the success of each of the others.

The concentrate on integrity as well as customer connections has actually turned Jesse Grillo right into one of the most trusted source for services for fitness experts in the world. With a company model unlike any various other, Jesse Grillo can provide ‘ideal practices’ to their ‘Fit Pros’ with its brand names and partner companies. From training as well as shows methodology, to equipment, business training, software program, insurance coverage, certifications and so forth– Health And Fitness Consulting Group has actually turned itself into a one quit going shopping location for personal fitness instructors, gym owners as well as staff members, health and fitness enthusiasts, coaches, or any person else with any type of rate of interest in health and fitness.

As people and as a team, we are constantly looking for means to enhance the knowledge, skills, and processes of everybody who is impacted by just what we do daily. “Unrelenting” will certainly constantly be the only word to describe our mission for self-improvement.

We truly care about individuals on our Team, individuals we deal with, the partners that we offer, and the people that our companions offer. We understand that the entire is constantly above the sum of its parts.

The focus on reliability and customer relationships has actually turned Jesse Grillo right into the most trusted resource for solutions for fitness experts in the globe. With an organisation version unlike any type of other, Jesse Grillo is able to supply ‘ideal methods’ to their ‘Fit Pros’ through its brand names and partner business. From training and programs technique, to devices, service coaching, software application, insurance coverage, certifications as well as so on– Fitness Consulting Group has turned itself into a one stop shopping area for personal trainers, wellness club proprietors and workers, physical fitness enthusiasts, instructors, or anyone else with any rate of interest in physical fitness.

Supplying phenomenal value and service is the continuous guiding pressure in the work we do both inside and beyond our team. Our goal is not simply to offer a person more than just what they need; rather, it is to earn them so happy with their decision to be included with us that they could only claim ‘wow’.

Fitness Marketing And Advertising

Construct an approach around consumer division with substantial objectives for staff members, gauge the performance of your technique, as well as regularly upgrade your techniques to account for brand-new information.

Find out exactly how customers are discovering you, by merely inquiring. Utilize your employee as well as those that operate the frontlines, talking with customers each day. Usage internet areas as well as studies to collect this details electronically.

Beginning by targeting a couple of wide sections, after that function from there to separate one of the most encouraging sections right into smaller sized pails. One valuable means to tighten your client sections is with making use of local business automation devices. “I utilize fitness marketing automation software program to sector my checklist and also trigger autoresponders and also e-mail projects,” describes Arnold Yoga, proprietor of Woman Warrior.

Right here are some ideas for doing your purchaser character job in-house, to take your advertising and fitness marketing accuracy to the following degree.

It’s especially real in health and wellness, where research studies have actually revealed the client life time worth (CLV) is mainly influenced by intent to repurchase, as well as purpose is favorably influenced with constant brand name picture, client service and also dedication.

Specify your optimal client.
Every organisation has celebrity clients, the ones that independently get greater than 10 various other consumers created. Job to recognize each of these customer characters. With sufficient information, you could begin to seek usual bonds in between these consumers, and also you could likewise compute a lot more exactly their worth to your health and wellness or health and fitness firm.

The faster you begin segmenting, the faster you obtain information back on the efficiency of your initiatives.

Obtain as much information as feasible.
It is very important to have as much information as feasible on your customer teams. This includes their area, age, sex, ethnic culture, acquiring patterns, choices and also habits. You would like to know that these individuals are, as well as just how they made their buy from you and also exactly what they purchased.

Implementation is crucial.
Great deals of firms take on consumer division theoretically, however after that do not transform their methods in any type of purposeful means. Performing on the information you have actually gathered on various consumer sectors is just what divides the wheat from the chaff.

While the procedure of establishing fitness and health customer identities could be contracted out, to truly recognize them, implies to discover them.

Beginning wide after that advance.
The variety of possible sections amongst customers is countless. You’re never ever mosting likely to flawlessly damage down your consumer base right into distinct, completely targeted teams. It’s much better to begin with extremely wide division compared to it is to decrease the bunny opening of countless class.

Make certain the fish allows sufficient.
It entails looking into that sector, producing customized web content, as well as acquiring marketing area in the media that section takes in. It includes investigating that section, developing customized material, and also getting marketing area in the media that sector eats. Also if you uncover that a particular sector will certainly react well to your advertising, it’s not efficient to target them if they will not produce sufficient revenue for your firm to warrant the expenses.

Equally as crucial, this client understanding assists you to customize your fitness marketing to ensure that it is preferably matched to get in touch with your target customers. The even more you could separate possible customers right into understandable sectors, the a lot more reliable you will certainly go to transforming advertising and marketing bucks right into sales. Producing characters for your most significant sectors could aid you create on-target blog site short articles, efficient e-mail advertising and marketing projects, and also various other marketing and advertising.

She is able to sector her target market as well as reach them with the best project. As soon as the project is developed, it simply functions., she is able to sector her target market and also reach them with the ideal project.

An increase of brand-new mobile as well as social information factors permits today’s marketing experts to pierce down right into a further account of their possible purchasers. As well as it’s a great deal even more affordable to target a particular target market compared to it is to blast your message to every person and afterwards wish your optimal customers hear it. These “purchaser identities” assistance disclose just what it has to do with your purchasers that drives them to earn the acquiring choices they do.

As soon as you recognize that your perfect consumers are, you could much better target your advertising and fitness marketing to include to their rankings. You could much better target your advertising and marketing to include to their rankings as soon as you recognize that your suitable consumers are. This consists of pushing existing consumers right into signing up with the rankings of hefty customers, as well as targeting leads to particularly get to individuals that profile as celebrity clients.

Top 5 Things That Only Gym Junkies Will Understand

Going to the gym is not always fun. There are a lot of things that people have to face in a gym who go on a regular basis. Some of them are good, and some of them are bad, but all of them are fun. So here are some of the things that people who go to the regularly will totally relate to.

The guy who wants to own the whole gym:

In every gym, there is always one guy who wants to own the gym. Don’t get my point? He places his bottle on one equipment, his towel on the other but works out on a different one. You will not believe it, but these type of men do exist. The worst part is that you cannot go and talk to someone you don’t know and ask them to take all their stuff. You are shy, or you are scared. But for some reason, it is hard to tell a stranger to have some gym manners.

That guy who is always into encroachment:

Ok, the guys who are well-built are the ones who always do this. They will not let you live in peace. You simply leave the machine you were working on to take a break, and you will be back only to see this guy using your machine. You take a break to fill your bottle, and the guy will take your place. You reserve a place to take some rest the guy is again there behind you. You cannot even face the guy because he is too big and strong to be questioned. This can be too hard to handle especially if you are a beginner.

That unbearable stench:

This is probably the worst part of going to the gym. The most important rule of working out is to sweat out as much as possible. But that doesn’t come without a bad odor. You will never be able to spot that one guy who smells like a hog. You curst he person under your breath and continue to work out, but you will never know if the person is you. You barely get to notice your own odor.

Texting and music and whatnot:


These are the most common type of people you will find in the gym. These guys do everything apart from exercising. You can find people listening to loud music but never work out, they endlessly text a work hour and leave the place tired, and few other take this to yet another level. The guy is too good at socializing, and he will talk so much that he will never let you work out.


These are the ones who do not know how to use a piece of equipment. They try all other funny poses except for the right one. This can be so frustrating if you are too particular about gym workouts and the machines in there. You feel like kicking the person out, but you probably can’t do it.

Things You Should Avoid Doing In A Gym

If you are planning to go the gym or if you are already into one, there are few things that you must always remember. These points will increase the quality of your workout sessions and will not have ill-effects on you. Yes, you read it right. Going to the gym on a regular basis but if you do not follow certain things there are good chances that you might end up will health issues. So with no further delay, let us get to the things that you must avoid doing in a gym.

Do not forget to warm-up first:

You are not supposed to begin your work out session without having a warm-up routine. These warm-up routines are expected to dynamic. At the same time, do not spend a lot of time to warm up your body. As a gym person, you are expected to know the ideal quantum. Do not overstrain yourself to an extent where warm-up becomes your exercise routines. In any case, warm up is a must, it relaxes your muscles and makes them flexible.

Do not work out after eating:

Most exercise habits are to be done when you are on an empty stomach or at least when your belly is not full. Working out after a full meal is not a healthy habit. It might either collapse your system or cause to you throw up quickly. Also, the effect of working out stays and you get to enjoy the benefits of working out only when you do it before having food. So do get into a workout with a full belly. Rely on a liquid diet to meet your energy requirements.

Do not step in without a plan:

If you are hitting the gym during the weekends or if you are planning to stay a little longer, you are expected to step in with a plan. Of course, there are trainers at the gym to assist you but you know what your goal is and you are expected to plan accordingly. You are not supposed to rely completely on the trainer, and there are many people he might have to handle many people on one go, and he is probably not your personal trainer as well.

Do not be tough on yourself:

If you are a beginner, we understand that your new found gym interests are bubbling and brimming but still go easy on yourself for the first few days. Take one equipment at a time and do not walk straight to dumbbells or other tough machines. Increase the usage gradually so you will not realize the difficulty of working out. Also when you are weightlifting make sure you have a trainer to assist you, do not do it alone.

Don’t pretend as you know it all:

Do not hesitate to ask people around if you do not know something. If not your co-trainee, you can at least approach the trainers present there. Remember they are employed there only to help you out. When your query is genuine, or you need their assistance with regard to any work out tip or accessing a machine, you can always feel free to ask them.

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